Firsts Results Of My Improved WhyDoWork Plugin
Written by Alfonso Muñoz on May 26, 2008 – 4:51 pmSome days ago I wrote about the improvements I made in the WhyDoWork pluging for Adsense. Now, a week ago I’m gonna tell you the results I got from that changes. Perhaps it is a short period of time to get some solid results but I think that the effect of these changes is working well.
Did these changes work?
The answer is YES:
Here is the CTR of the whole month of May compared with the CTR after the changes, only the last week. Excuse me for putting only the CTR but Adsense is quite strict in regards to publishing the stats so I only show you the CTR. As you can observe there is an interesting increase CTR, I have almost tripled it.
What happened?
Actually the number of clicks is similar but the ads impressions now is lower. Before this modification I showed Adsense to everybody who entered the blog and now I show Adsense only to those I’m interested in, I mean those who come from search engines. I don’t waste unnecessarily ad impressions so I get higher ratio click/printing, higher CTR.
Does it really matter the increase of CTR?
YES. Google is interested in selling advertising, remember that it is their biggest source of income. Google therefore likes to maintain good numbers to please their advertisers. If you have a low CTR you don’t sell advertisement well and thus Google will not send you best paid ads, however with a high CTR you’ll receive such well paid ads. In fact, with a low CTR you could receive very poor paid ads…
Finally there are some personal impressions. The niche in which I move, SEO, Blogging and Marketing (I’m working on this topic so the next weeks maybe I have something to write about) is not the best one to make big profit from Adsense, as you can see at the moment I’m a bit over 1% of CTR. However as you see this is something that works and could do it in a much more profitable way with other kind of content. Adsense is a monetization system that once is configured it runs in autopilot mode. There are many people who use it, but it is also true that today are emerging alternatives to display advertising.
Tags: Adsense
Posted in Adsense |
Love design!!! I just came across your blog and wanted to say that I
June 4th, 2008 at 8:22 am
This is a good strategy for AdSense - only displaying the ads on specific pages instead of on site-wide sidebars.
I have not yet placed AdSense on my blog, but my traffic is increasing to the point where I am seriously considering it. I have been planning on using a strategy similar to yours by placing the ads only on high traffic pages where I already know that the visitors are coming in from search engines on a specific set of keywords.
I am hoping that this will result in a relatively high CTR from the beginning and avoid the problem of being “smart priced” because of too many impressions without enough clicks.