It has been more than a month since Alexa released its new algorithm. Perhaps some of you, non blogger readers, don’t know what Alexa is. It is a service which provides traffic ranks for the websites and blogs available out there in the Internet. The problem was that Alexa’s rank was only based on the traffic preferences of the people who had installed the Alexa Toolbar. As you have noticed it can’t be representative of real web traffic because not everyone has installed this toolbar. Due to this “special characteristic” people began to complain about the bad quality of Alexa’s rank as a web traffic measurement, and finally, a little more than a month ago, Alexa started running a new algorithm which, as they said, takes in count much more general factors to generate the rank.

Once explained that let’s see some results. I compared three high traffic web spaces, two blogs and a Spanish forum:

• JohnChow.com: for the ones who don’t know him, John Chow is a really big blogger star. He earns more than $30K per month only with his blog, apart from other business he has.
• ShoeMoney.com: another guy at the level of John Chow or perhaps higher (sorry John). He runs several business apart his blog, and like John, he has very high web traffic in it.
• ForoCoches.com: well I wanted a neutral web space, so I thought of a general forum. This is an Spanish forum which in spite of have been about cars in the beginning nowadays it is about more general topics.

Let’s see their Alexa’s rank graphic:

You can see how there is a change in the trend of the three web spaces, perhaps less change in Shoemoney’s. What happened? As I told you Alexa’s rank before the change was based in the preferences of the people who had installed the toolbar. What kind of user do you think is more probably to have it installed? The answer is the blogger user. This kind of user is always paying attention to ranks and stats, and the normal user doesn’t do that so he doesn’t need to have installed this tool. Since the usual web traffic of John Chow and ShoeMoney is made from bloggers and the usual web traffic of ForoCoches is made from normal Internet users here we have the reason of this new trends. It seems new Alexa’s algorithm is working more effectively than the previous one because it is taking in count general factors to make the rank.

I would like to make use of this opportunity, now we are talking about Alexa, to tell you my current rank is 459.385 and I’m improving it almost daily so help me to improve it still more and visit the Binary Ant everyday.

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