Most os us know how important is to have some knowledge of Search Engine Optimization (SEO) to get more exposure out there in the search engines. But like you and me when we started here, there are newbie people that don’t know even little tips to start applying right now in their very new posts. I’m gonna tell you some easy guidelines to start with SEO.

First tip: Optimize the title of your pages.

First of all, if you use WordPress and I hope so, you must configure the title of your pages to the most optimized way. You know that every post you write is a single page and the title of your posts is part of the title of that page. By default WordPress places first your blog’s title and then your post’s title so you have to invert them. I mean something like this:

• Binary Ant Dot Com » Blog Archive » Plugin All In One SEO Pack (bad way)
• Plugin All In One SEO Pack | Binary Ant Dot Com (good way)

This is easy to do with the All In One SEO Pack plugin. I wrote a post about All In One SEO Pack and Optimized titles that you should check it out because is one of the essential plugins for WordPress. Also try to avoid useless words like “blog archive” in the example above.

Why is it important? Because the less words you have in the title the more weigh every word has, and also it works better to place first the ones that are more relevant to the content.

Second tip: set Meta Tags like description and keywords for every single post.

Every single page must have this meta tags according to the respective content. This point is easily achievable with the All In One SEO Pack too. I have another post about How To Set Meta Tags For Your Posts With All In One SEO Pack that you should read too.

Third tip: write good titles for your posts.

When I say good titles I mean in SEO terms. You have to put keywords in it but you have to select the best ones. Which ones are best? the ones that have less competition. You have to make some searches about the topic to find the ones that could work better. For example, imagine that I’m going to write a post about cooking recipes so lets make some searches in Google:

• cooking recipes: Results 1 - 10 of about 6,810,000

It seems to be a bit of competition there so let’s narrow it. We have to be more specific on our keywords. Imagine that most recipes are about spanish cooking:

• spanish food cooking recipes: Results 1 - 10 of about 329,000

Great! Now we have twenty times less competition. Have you got the idea? Good.

Fourth tip: give more weigh to your keywords.

You have to repeat them inside your content. I’m not telling you that you have to write them twenty times all along the post, but you have to place them three or four times and at least once in the first paragraph. Also is very important to bold them because it is supposed that bold words are important for the content so the search engines put importance on them.

Fiveth tip: internal links are important.

Did you see what I did in the first and second tip? Those links to older posts are internal links. The more links you have pointing to a page the more relevance that page has to the search engines. External linkbaiting is crucial but internal is quite important too.

Ok, that’s all to start working on your Search Engine Optimization, easy steps, aren’t they?. Start with these guidelines and I assure that you’ll have good results, and they won’t take you much time.

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