Also known as Adsense PIN, the Adsense Personal Identification Number is a code that Adsense sends you when you reach a certain amount to enable payments for your account. This amount is not an exorbitant one, just $10. When you reach that amount Google sends you a postal letter with the details, step by step, you must follow in order to enable payments… and here is my letter!

Basically you have to log in your Adsense account and enter your PIN code in the indicated tab.

I’m not working to make Adsense a huge source of income, I just installed and optimized it. At the beginning I was getting a very poor CTR, just a 0,4% … horrible… but after some changes nowadays I’m getting almost a 2% of CTR. Considering the topic of this blog it is not a bad number.

Do you want to know what I did to improve CTR? Here are some post:

• Plugin WhyDoWork For Adsense improved
• Firsts Results Of My Improved WhyDoWork Plugin

Perhaps these articles could help you to generate a source of income from Adsense

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Sometimes you want your visitors know something and also you want to remind them that thing every time they come. There are several ways to put in front of them that advertisement, for example with 125×125 ads. The problem with this is that you have to design a button and perhaps you are not skilled in designing arts. There are easier ways. Today I introduce you this interesting plugin: MaxBlogPress Stripe Ad. You can see it in the following picture:

Surely you have seen the red stripe on top of the picture and if you are reading this post during the current week you can see that stripe on top of the blog advertising my contest to win 300 Entrecard credits.

The plugin shows a highly customizable stripe over the header of your blog. It is easy to install and easy to customize. You can put in rotation several ads and giving them different weight. You can choose the color of the stripe and text, and also you have and advanced options about how many times do you want to show it or if you want to hide it after the first visit.

The only black point I found on the plugin is that there is a link to MaxBlogPress added in the bar and there is no option to remove it. At least the plugin is for free, but perhaps someone doesn’t mind to pay for get it free of links.

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Some days ago I wrote about the improvements I made in the WhyDoWork pluging for Adsense. Now, a week ago I’m gonna tell you the results I got from that changes. Perhaps it is a short period of time to get some solid results but I think that the effect of these changes is working well.

Did these changes work?

The answer is YES:

Here is the CTR of the whole month of May compared with the CTR after the changes, only the last week. Excuse me for putting only the CTR but Adsense is quite strict in regards to publishing the stats so I only show you the CTR. As you can observe there is an interesting increase CTR, I have almost tripled it.

What happened?

Actually the number of clicks is similar but the ads impressions now is lower. Before this modification I showed Adsense to everybody who entered the blog and now I show Adsense only to those I’m interested in, I mean those who come from search engines. I don’t waste unnecessarily ad impressions so I get higher ratio click/printing, higher CTR.

Does it really matter the increase of CTR?

YES. Google is interested in selling advertising, remember that it is their biggest source of income. Google therefore likes to maintain good numbers to please their advertisers. If you have a low CTR you don’t sell advertisement well and thus Google will not send you best paid ads, however with a high CTR you’ll receive such well paid ads. In fact, with a low CTR you could receive very poor paid ads…

Finally there are some personal impressions. The niche in which I move, SEO, Blogging and Marketing (I’m working on this topic so the next weeks maybe I have something to write about) is not the best one to make big profit from Adsense, as you can see at the moment I’m a bit over 1% of CTR. However as you see this is something that works and could do it in a much more profitable way with other kind of content. Adsense is a monetization system that once is configured it runs in autopilot mode. There are many people who use it, but it is also true that today are emerging alternatives to display advertising.

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In my last post, Social Traffic vs Search Engine Traffic, I explained the difference between these kind of traffic and told you that search engine traffic was better because it has more possibilities. Now that we are taking our fists steps into Adsense stop for a moment and think about which of them, social traffic or search engine traffic, is better for Adsense. If you chose the second one great! this is the correct answer. Search engine traffic comes because your blog is the result of a search and so if you show some related ads in the same page there is a possibility that the visitors click on the ads making you earn some money. On the opposite side social traffic probably will not click on any ad and this is not the worst part. If you show them ads but they don’t click on it your CTR (Click Through Rate) will go down and if this happens Adsense might send you worse paid ads.

NOTE: CTR or Click Through Rate is the percentage of clicks/views. If you showed and ad 100 times and there were 2 clicks you have a CTR of 2%

So we want to show Adsense. You can place Adsense code directly on your php code but it is easier if you use a plugin. Between all the plugins I have tested (3 or 4) I chose WhyDoWork because it provides some interesting features and you can get the standard version from the author page. The problem is that it doesn’t have the “only for search engine traffic” feature so I have modified it to add it.

First of all you have a new option to show Adsense to all traffic or only to search engine traffic:

There is a little problem (solved later). When a visitor come from a search engine he only see Adsense in the first page he visits but when he change to another page Adsense will no longer appear. I solved it with php sessions. This way Adsense is shown to this visitor during the time he is in the blog.

You only have to install the plugin and add a few lines of code on top, this is very important, of the header.php. This is because the sessión must start before any information is sent to the browser of the visitor.These lines are:

<?session_start();
if (!isset($_SESSION[’show_ad‘])){
  $_SESSION[’show_ad‘] = 0;
  if (stristr(getenv(’HTTP_REFERER‘),”google”) OR
    stristr(getenv(’HTTP_REFERER‘),”msn”) OR
    stristr(getenv(’HTTP_REFERER‘),”yahoo”) OR
    (preg_match(’/q=|search/’, $_SERVER['HTTP_REFERER'])))
  {
     $_SESSION[’show_ad‘] = 1;
  };
};
?>

This way we can identify every person who comes from Google, MSN, Yahoo or whatever source with /q= or search in the url (something usual in search engines).

You can download the plugin in this link whydowork of adsense for search engines and with session, and it comes with a instructions file.

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I think everyone knows what is Adsense, the Google’s system that lets you place some ads in your pages and that way making you earn some money. How much money can I earn? It depends on many factors:

• The daily traffic your site has.
• The kind of traffic you are building
• The niche you write about.
• The configuration of the ads.
• The optimization of your site to improve the performance of the ads.

Should I place Adsense content? It depends on you. Adsense is a topic with lots of points of view. There are people who like it and there are people who hate it. I started to run Adsense short time ago in the Spanish Binary Ant but I think its early to get conclusions, however I’m going to write here the steps and experiments I’m trying. Give me some days

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