Have you ever stopped to think that also offline you can gain visitors? Surely sometimes you tell your friends that you have a blog and encourage them to visit it. But to promote offline your blog you need a little more than some friends and relatives, you need to transmit your message to totally unknown people and also even without talking to them.

Here enter in the game two key factors we have talked about before:

• You need a Logo: it must look like a logo, if it is too complex it will look like a picture. Nike, Adidas, Apple… A simpler logo works better.
• You must have your own Domain: you can’t show a serious image with a blogspot or wordpress free subdomain URL.

I would like to have written this post before but till now I had no need to enter in this subject more deeply. As you know I live in Spain so it’s less productive to spend energy in offline promotion here than if I lived in USA or UK. Most people here prefer to read sites in Spanish rather than in English, even most of my friends don’t read me because I blog in English.

But next week I have a little trip to London. I’ll be there a few days, four of five, so it is a good opportunity to spread my word there. I started to think of the best ways I could use to make an offline promotion under my trip conditions, but before that let’s make a brain storm of some offline affordable marketing ways:

1. Business cards: this is good when you meet other business men and you want them to remember you. This method is often used in meetings or in reunions, also when you visit a company and you have a product that perhaps could interest them.
2. Customized pens: business cards tend to get lost and also this is a more informal and funny way. You can give away pens out of meetings and without reason because they are useful things.
3. Customized T-Shirts: this is a very good way and funny too. You can wear your advertisement or in case of having some money to spend you can give away some T-Shirts.

These are some very affordable ways everyone can try for little money. There are other cheap ways. You can make stickers and give them away or place them on your car.

I’m going to London only for tourism. I’m anxious to know this amazing city. I’ll spend all the time visiting every place and every corner of London so there’s no time for business cards and pens but I can seize the opportunity to let people know my brand:

I made several T-Shirts so I can wear one every day. I hope to attract the attention of possible new visitors from London so if you see a handsome young man wearing a binary ant like this one please feel free to say him hello!

If you want to read the other chapters of the Marketing Your Blog series here they are:

• Marketing Your Blog, #1. Comment On Blogs
• Marketing Your Blog, #2. Get Your Own Domain
• Marketing Your Blog, #3. Design Your Own Logo
• Marketing Your Blog, #4. Must Have A Favicon
• Marketing Your Blog, #5. Web Directories

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