Some weeks ago I explained you the difference between Social Traffic and Search Engine Traffic and I told you it is recommended to work on build Search Engine Traffic because with a little work it grows up month by month without having to put as much effort on it as the Social Traffic need. Here are some key factors to increase this traffic:

• Write content constantly, do it daily or almost daily. This is due to two reasons. First one, Search Engines love webs/blogs that update content often so this sites usually rank better than static ones. Second reason, if you have a lot of content there are more chances of being a result of a search, don’t you think it is logical?
• Write good titles for your posts or articles. I mean you have to place some keywords in it, and don’t write too long titles with many words in it. There is a thing called “Keyword density” and it is the ratio of keywords to total words. You must find the point of equilibrium between good titles for your readers and good titles for search engines. Look at the title of this post, Key Factors To Increase Search Engine Traffic, it couldn’t be better. I placed as much keywords as I could (search, engine, traffic, increase, key, factors) and also it is good for readers. This time was easy, other times it is more difficult.
• Place keywords in the post, specially in the first paragraph, and bold them to increase their relevance as I did above. The keyword density is also important in the content, not only in the title. There are people who take in count the exact ratio of keywords to total words and tell about ratios of 15%, 18% as the best ones … I think it is a bit exaggerated to take things so far. Just place your keywords in the text and bold them. You must be aware it may be dangerous to repeat too many times the same keyword in your post. A search engine may notice you want to rank better for that keyword in a not natural way so you can be penalized.
• Write content daily or almost daily…mmm wait, I told you this one before. Yes, it is the most important. Don’t forget it.

This are tactics from the point of view of the content. There is another point of view, the marketing, but we will discuss it other day

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